Every Company Is Up For Disruption, So Keep Your Products Simple

Editor's note: Victor Belfor is the vice president of business development at Influitive. He recently started angel investing and mentoring at 500 startups. As products mature, companies continue to compete in heated battles with their competitors by adding more features and more functionality. However, a lot of customers would prefer fewer features because extra features tend to make products clunky and difficult to use. Still, companies become feature-producing machines.